Senior Director of Marketing What are we all about? At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit's to Construction, and many more. We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 100,000 customers to have the freedom to do more. About you: As a Senior Director of Marketing, reporting to Siobhan Wallace, VP Marketing, and sitting on the Marketing Leadership Team, you'll be a key leader responsible for overseeing the marketing performance of a group of software companies in the Access portfolio. You'll determine functional and divisional strategy, contributing to overall business strategy while delivering our ambitious FY26 growth targets focused on AI-powered innovation and digital transformation. You will gain strong industry, business and competition knowledge with wider accountability for a portfolio number and deeper level of understanding of the commercial imperatives. You have the ability to spot patterns and trends that will support Software Company in performance success, quickly diagnose and address underperformance - activity and individuals, and understand market shifts and changing dynamics of both the sectors you are responsible for and the marketing/GTM landscape. Your expertise involves cross portfolio coordination - identifying and leveraging opportunities that can provide value and scales across the portfolio, scaling winning approaches across from one Software Company to another, while balancing functional/group led initiatives with the Software Company priorities and ensuring execution and adoption of central programmes. Responsibilities Strategic Marketing Leadership · Cross Portfolio Coordination: Identifying and leveraging opportunities that can provide value and scales across the portfolio. Scaling winning approaches across from one Software Company to another · AI-Driven Strategy Development: Lead the implementation of our AI-supercharged GTM engine, leveraging breakthrough conversion strategies and AI-optimised content through the funnel · Central Programme Balance: Balancing functional/group led initiatives with the Software Company priorities. Ensuring execution and adoption of central programmes · Market Intelligence: Be the voice of the customer inside Access – understand business goals and pain points across portfolio companies FY26 Performance Delivery · Performance Management: Wider accountability for a portfolio number, deeper level of understanding of the commercial imperatives. Ability to spot patterns and trends that will support Software Company in performance success · Revenue Targets: Contribute to delivery of Order Intake Target and Pipe Creation Target through AI-enhanced demand generation programs · Pipeline Excellence: Contribute to Pipe Creation (WRAP) target, and improved win rates through high-intent pipeline delivery · Underperformance Resolution: Ability to quickly diagnose and address underperformance - activity and individuals Operational Excellence · Team Development: Building a high performing team of 6-8 Software Company marketing leaders that deliver on FY26 targets and beyond · Digital Transformation: Lead multi-channel marketing initiatives and targeted digital GTM campaigns that deliver breakthrough conversion strategies · AI Integration: Supercharge marketing teams with AI tools, creating more time for strategic initiatives and fostering a learn-it-all together culture Key Performance Indicators Revenue & Growth Metrics (depending on Software Companies in portfolio) · Order Intake Target, Total BWSP, WRAP Target · Conversion rates – full funnel and win rate improvements · Revenue generated and forecasting accuracy, Gross Revenue Retention AI & Digital Performance · Evo Platform pipeline development · Cost of acquisition and return on AI-enhanced spend · Digital journey conversion metrics · Customer adoption, expansion and retention rates Leadership & Culture · Employee engagement scores · ESP/PTG completion rates (target: 100%) · Team development and capability building metrics · Cross-functional collaboration effectiveness Experience, Qualifications and Attributes · Strategic Leadership: Strong industry, business and competition knowledge with proven experience managing portfolio teams, strategies and projects that deliver revenue at senior director level · Digital Marketing Expertise: Strong track record in AI-enhanced marketing, working with sales teams to accelerate growth and customer acquisition · Performance Management: Experience in strategic marketing planning with metrics-driven management and clear track record of maximising ROI through innovative technologies · Executive Influence: Proven experience working with senior leaders, anticipating market factors and resolving complex business challenges What does Access offer you? We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme you'll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you'll also have a charity day you can take to support something that matters to you. At Access we're all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn't match perfectly, we'd still love to hear from you. You might just be who we are looking for. We love the fact that we're all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it's just more fun! What's holding you back? Come and be part of our Amazing Access Family! Love Work. Love Life. Be You.