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Head of Product Marketing

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Head of Product Marketing

Posted 16 days ago

  • Sector: Marketing
  • Expiry Date: 24 June 2022
  • Job Ref: J6108
Job Title: Head of Product Marketing

Reporting to: Group Director of Product Marketing

Overview
The Head of Product Marketing will lead the identification and execution of key product and marketing initiatives that will grow one of the Access business units. You will craft compelling messaging and positioning for our strategic products and launch new solutions. In conjunction with the Product Management, Marketing, Sales and Customer Success teams you will conceive and develop innovative marketing collateral and sales tools for product positioning, sales enablement, and product launch strategies based upon best in class value proposition creation. This will support the demand generation efforts of the Marketing team and improve the effectiveness of the Sales process to ensure sales success.


Responsibilities
• Ensure your portfolio of existing and new products achieve their divisional targets through
innovative and well executed product marketing initiatives
• Identify cross sell opportunities for your products within other markets and produce
business cases and plans to execute appropriate product marketing initiatives
• Develop product propositions, positioning and messaging for customers and prospects
which create impact competitive advantage for our products in their market
• Sales enablement deliver the value proposition of the products to the sales teams and
develop collateral and sales tools that support the selling process of our strategic products
improving our conversion rates
• Marketing campaigns deliver the right knowledge and assets to marketing colleagues that
enable them to create and execute appropriate and powerful lead generation campaigns
including relevant thought leadership materials
• Strategic go to market planning work with your divisional management team and the
colleagues in product to design the optimum go to market approach for each new product
• Product launch coordinate the planning of new product launches and releases, manage the
cross-functional readiness of the business to handle the new product and deliver and
execute the product marketing aspects of the launch including all sales enablement and
coordination with marketing
• Champion the voice of the customer and the central product proposition in all planning and
execution forums to ensure our product marketing remains relevant and compelling,
together with understanding and driving how we achieve competitive advantage in our
chosen markets
• Orchestrate and communicate the optimum customer journey for each new product and
assess opportunities to refine the customer experience for existing core products
• Market intelligence be the expert on your buyers, how they buy and their buying criteria;
be the expert on our competition and how to win against them; be the expert on
communicating this information to key stakeholders internally
• Customer Advocacy develop customer success stories and collateral and information
together with the marketing and sales teams to help increase the velocity of leads through
the sales pipeline and ensure a high win rate

Experience/Attributes
• Proven software product marketing experience, product management or presales
experience, preferably in b2b software products
• Experience of or demonstrable understanding of complex business to business operational
processes
• Demonstrated self-starter with an ability to manage and motivate other team members
• Experience managing the strategy, roadmap and go-to- market development of SaaS
solutions is strong plus
• Ability to motivate senior management, and convince them of the value of specific product
marketing initiatives and justify the investment and direction needed
• A team player but has the ability to lead a cross functional team, particularly under time and
resource pressure
• Comfortable managing multiple projects with tight deadlines and running big strategic
projects with challenging or short deadlines
• Demonstrated experience of designing and executing strong product propositions
• Demonstrated experience of designing and implementing successful product launch and
lead generation campaigns using a wide variety of media and mediums

Qualifications:
Basic qualifications;
• Education: Bachelor's Degree required
• Proven professional experience in the software technology industry (matrix structure)
• Proven experience in marketing and product marketing roles, and or product management
• Domain expertise with business application software, cloud computing / SaaS business