Divisional Marketing Operations Manager

Posted 21 January 2025
LocationTimişoara
Job type Permanent
Discipline Marketing
ReferenceJ13969

Job description

DIVISIONAL MARKETING OPERATIONS MANAGER We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.    Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.  What does Access offer you?   We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.   You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: The bridge between divisional marketing & sales teams and central Marketing Operations, the Marketing Operations manager ensuring alignment and compliance with defined ways of working towards common goals and ensure the smooth operation and optimisation of marketing processes and technologies. The role requires a blend of technical and analytical skills to evaluate and enhance the efficiency of marketing activities, ensuring that the marketing efforts are aligned with the company’s growth and operational objectives. Day-to-day, you will: 1. Implementation and Compliance: Support the rollout of Marketing Operations processes, tools, and initiatives across the marketing and sales organization. Monitor adherence to corporate standards, data privacy requirements, and relevant legislation while maintaining documentation for approved regional process variations. 2. Lead Management and Data Quality: Own lead scoring and routing requirements, approve and manage changes, and ensure proper implementation. Oversee lead processing from creation to disposition, ensuring SLA compliance and tracking KPIs such as MQL to SQL conversion rates. Maintain data quality by enforcing naming conventions, UTM standards, and attribution practices. 3. Insights, Reporting, and Optimisation: Provide divisional feedback on processes, MarTech tools, and analytics. Share insights and drive continual optimization within Marketing Operations. Support reporting routines with regular insights, and enable marketers and new hires to adopt best practices, comply with standards, and utilize marketing technologies effectively. 4. Data Strategy and Management: Collaborate with the Data CoE to ensure compliant data management, from sourcing to enrichment. Develop and execute a contact reach and data build strategy, monitor KPIs like audience size and data completeness, and segment the database by demographics, behaviors, and lifecycle status. Your skills and experiences might also include: 1. Project Management and Communication: Manage multiple projects effectively using tools like Asana, ensuring timely delivery. Exhibit strong interpersonal, written, and verbal communication skills with fluency in English. Demonstrate a can-do attitude, strong problem-solving abilities, and the ability to work under pressure while meeting deadlines. 2. Data Analysis and Technical Expertise: Analyze and interpret marketing data and metrics, with familiarity in SQL, DataBricks, and PowerBI. Possess technical proficiency in marketing automation platforms such as Marketo, integrated with Salesforce. Maintain high attention to detail and organizational skills while supporting optimization initiatives like A/B testing. 3. Lead Management and Cross-Functional Collaboration: Bring 3+ years of experience in lead routing, ensuring proper follow-up within SLAs, and driving MQL/SQL conversion rates. Work cross-functionally with B2B marketing and sales teams to deliver complex projects and present regular reports and insights. Document process variations, manage change requests, and drive the adoption of new tools and processes. 4. Best Practices, Reporting, and Optimization: Share learnings and best practices with the broader marketing operations community. Gather divisional input to optimize central systems, ensure adherence to marketing operations standards, and deliver continuous improvement. A bachelor’s degree in marketing or related fields is required, with certifications in marketing platforms, project management, or data analytics as an advantage. What are we all about?   The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.  At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.    Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.   Love Work. Love Life. Be You.