About Us:

The Access Group is a leading provider of business management software, offering a range of solutions to organizations and industries worldwide. We drive efficiency, growth, and profitability through innovative digital solutions, providing our customers with the tools and resources to reach their full potential. As we continue to expand, we're searching for a talented Paid Media Lead to join our team.

Position Overview:

As our Paid Media Lead, you will be responsible for creating, managing, and optimizing paid media campaigns across multiple platforms. You will be vital in shaping our online presence and driving business growth through cost-effective advertising strategies. With a strong focus on Google Search Ads and LinkedIn Advertising, you will effectively reach our target audience and achieve our marketing objectives.

Responsibilities:

• Develop, execute, and optimize comprehensive paid media strategies to increase brand visibility, customer engagement, and revenue.
• Manage daily paid campaign operations across Google Search Ads, LinkedIn, and other digital platforms as required.
• Conduct keyword research, competitor analysis, and market insights to optimize campaign performance.
• Set, monitor, and maintain budgets and bidding strategies for all paid campaigns.
• Track, report, and analyze campaign results to provide actionable insights and recommendations.
• Work closely with internal teams (SEO, Content, Creative, and PPC central teams) to align marketing efforts.
• Stay updated with digital marketing trends and potential new channels and strategies.

Qualifications:

• A bachelor's degree in Marketing, Advertising, or a related field is a plus.
• Minimum five years of experience managing paid media campaigns, particularly Google Search Ads and LinkedIn.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ads), re-targeting, and social network advertising (LinkedIn, Facebook, Twitter, etc.).
• Proven experience in data analysis and reporting.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Excellent communication and interpersonal skills.
• Google Ads certification is a plus.

Why Join Us:

At The Access Group, we believe in nurturing talent, enabling creativity, and fostering personal growth. Our culture is one of collaboration and inclusion, and we are committed to providing a rewarding and inspiring environment where you can thrive. If you are passionate about paid media and ready to make a meaningful impact, we want to hear from you!

Equal Opportunity:

The Access Group is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

In addition to our standard benefits of 25 days' holiday and a competitive salary, you will get:

• Private Healthcare;
• Private Life Insurance;
• Christmas Bonus;
• Referral Bonus;
• Meal Tickets;
• Gym membership paid by the company.