Job Title: Marketing Automation Specialist We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.      Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.     What does Access offer you?   We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.     You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: The Marketing Automation Specialist is the biggest advocate of our Marketo implementation and plays a key role in its effective and smooth running. We want you to be our Marketo expert and understand the best practices in email marketing including right nurture tracks to provide incremental value to nudge our leads towards sale in a way that feels personalised, human, and still converts. We also need you to understand the right types of content and calls-to-action to present to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content. Day-to-day, you will: • Email marketing execution & collaboration: Manage all aspects of email campaigns, including database segmentation, target list creation, campaign building (templates, calls-to-action, landing pages, forms, automation flows), in coordination with the field marketing team. • Marketo expertise & analytics: Utilize Marketo to its full potential, troubleshoot issues (data imports, sync failures, campaign errors), and develop analytics (dashboards, reports) to evaluate channel effectiveness and database segments. • Database segmentation & best practices: Segment the prospect and customer database based on demographics, behaviors, and lifecycle status. Share marketing automation best practices with the team through documentation and meetings. • Email optimization & content distribution: Reduce unsubscribes and enhance email productivity and deliverability. Develop lead nurture processes, A/B tests, and new strategies for growth using various channels (email, social media, blogging, events). Collaborate with content producers to distribute engaging content and manage the contact reach and data build strategy, fostering strong relationships with the marketing team. Your skills and experiences might also include:    • Education & experience: Holds a Bachelor’s degree in Computer Science and/or Digital Marketing qualifications with proven experience in digital marketing roles and implementing digital marketing plans. Marketing automation experience with systems like Marketo is essential; SaaS and Cloud experience is a plus, and Salesforce experience is a bonus. • Marketing expertise & software proficiency: Mastery of the complete marketing mix, especially email campaigns for content, events, and calls-to-action. Well-practiced in planning and executing campaigns to drive leads through the sales funnel. Proficient in Microsoft applications and experienced with marketing automation tools, particularly Marketo. • Analytical & data-driven approach: Strong analytical skills with a numbers-driven mindset for making decisions based on data. Expertise in segmenting databases to create targeted campaigns and utilizing A/B testing to enhance conversion rates through an agile approach. • Planning, communication & teamwork: Excellent planning and communication skills, with a collaborative and proactive attitude. Driven to support team success, recommend and implement new lead generation and nurturing initiatives, and be a bright, flexible, and energetic team player. What are we all about?   The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.     At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.    Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.   Love Work. Love Life. Be You.