Digital Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you?  We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.   About you:  We are looking for someone to join our global marketing team within our fast-paced Recruitment division. This role is focused on driving lead volume and order intake for a growing market for Access Recruitment across APAC. The target audience for this role is recruitment agencies based in APAC specifically, Australia and New Zealand. Day-to-day your role will both lead the marketing strategy for the APAC region (across our existing portfolio of products and new acquisitions) and execute on it. We’re looking for someone with a flair for driving leads across the marketing mix, including email, content, paid media, webinars, digital PR campaigns, and SEO programmes. You will be accountable for delivering hard metrics and demonstrating the ROI of your marketing plans, so this role is for someone who loves reporting on performance and will have a natural handle on the numbers. You will own the success of the divisional marketing programs, report to the Head of Marketing, Digital Product Owner and work closely with sales, product management, and external partners. We are looking for someone who can get stuck in quickly, picking up quarterly demand generation campaigns, working with our digital squad to drive performance improvements, and with our sales teams to drive sales-sourced lead volume. We’d like a data-driven problem solver who is not afraid to roll their sleeves up, working at pace to achieve results. To be successful, you’ll need good communication skills and to be able to confidently engage with external and internal stakeholders, as well as driving our internal teams to deliver lead performance vs target. Day to day you will: - Own Marketing Pipeline: Ensure delivery of pipeline targets for REC products and support business growth. - Lead Generation: Manage demand and lead generation across multiple marketing channels, including PPC, SEO, and social media. - Campaign Development: Create and execute campaigns to drive lead improvements, from ideation to execution and reporting. - Optimize User Experience: Work with digital teams to improve website conversion and enhance user experiences. - SEO & Performance Analysis: Focus on SEO, analyze marketing channels, and implement improvements to enhance lead quality and order intake. Your skills and experiences might also include:   - Integrated B2B Marketing Expertise: Experienced in developing and executing B2B marketing plans that align with business KPIs across all marketing channels. - Digital Marketing & Tools: Proficient in managing digital marketing funnels and using tools like Marketo, Salesforce, and Google Analytics to optimize performance. - Creative & Commercially Minded: Creative thinker with some recruitment industry knowledge, able to recommend marketing investments that maximize ROI. - Stakeholder Management: Proven ability to manage and influence multiple stakeholders, both internal and external. - Adaptable & Goal-Oriented: Highly organized, with a proactive attitude, comfortable working in a fast-paced, cross-functional, and global environment. Measuring success: - Product pipeline volumes vs target – both driving marketing sourced and working with sales teams to deliver sales sourced leads. - Measurable growth in awareness and consideration amongst prospects. - Channel-specific metrics such as click-through-rate, website user-to-lead conversion, engagement rate and bounce rate. - Sales/revenue growth, with a clear connection between marketing initiatives and ROI. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.   Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.  Love Work. Love Life. Be You.