DEMAND GENERATION MARKETING MANAGER We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.    Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.  What does Access offer you?   We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliever on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: Are you a hospitality B2B marketer looking for a new challenge within a fast-paced hospitality technology company? As a Demand Generation Manager you will develop and optimize the marketing strategy, monitoring the right usage and approach on all channels to drive sales, and expanding brand and product exposure for Procure Wizard and Maintain. You will work closely with marketing, propositions, operations to develop a tactical plan to ensure the business grows, retains customers and creates loyalty. Day-to-day, you will: Develop and execute multi-channel demand generation strategies aligned with target personas, sales objectives, and revenue goals. Design, launch, and manage impactful campaigns across the entire customer lifecycle to drive engagement, conversions, and sales velocity. Work collaboratively within a digital squad to oversee inbound and outbound channels including digital advertising, email, SEO, webinars, events, and social media. Partner closely with cross-functional teams such as content, sales development, and account management to ensure seamless campaign alignment and execution. Create thought leadership and product content including guides, walkthroughs, videos, webinars, and more to educate customers and drive meaningful engagement with prospects. Lead a data-driven marketing approach using automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics) to measure and optimise campaign performance. Extract and present actionable insights to support strategic decision-making, continuously improving marketing effectiveness and ROI. Own customer marketing and sales enablement efforts by planning and executing email campaigns, in-app messaging, and content initiatives aimed at driving cross-sell and upsell opportunities. Support sales teams with the tools, knowledge, and resources they need to confidently build pipeline and close deals. Deeply understand customer needs to create authentic, conversation-led content that guides prospects through the funnel. Your skills and experiences might also include:    Experienced growth marketer with a strong background in demand generation, ideally within the software or tech space. Brings energy and passion for technology, with a proven track record of delivering digital campaigns in collaboration with Sales and Proposition teams. Hospitality industry experience is a plus but not mandatory. Deep understanding of customer journey planning and funnel optimisation, with the ability to analyse and improve conversion rates across the full sales and marketing funnel. Demonstrates strong decision-making skills to prioritise activities that drive the greatest business impact Highly analytical and data-driven, with knowledge of data acquisition and management to support lead nurturing and outbound programs. Strong quantitative mindset and ability to translate data into actionable insights that enhance the customer experience and marketing effectiveness. Hands-on experience with marketing technologies and automation tools, including Marketo, Salesforce, Google Analytics, and ABM platforms like Demandbase. Proven success in executing demand generation programs across earned (SEO/SEM, email), paid (PPC, sponsorships, social), and owned channels (web, webinars, podcasts). What are we all about?   The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.  At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.    Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.   Love Work. Love Life. Be You.