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Demand Generation Manager

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Demand Generation Manager

Posted 11 days ago

  • Sector: Marketing
  • Expiry Date: 09 August 2024
  • Job Ref: J12299
Demand Generation Manager - PaySuite We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.     What does Access offer you?  We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you:  As the Public Sector Demand Generation Manager, you will have the exciting opportunity to drive PaySuite’s marketing strategy, collaborating with dynamic sales, product, and marketing teams to achieve ambitious revenue targets. You'll spearhead innovative marketing programs to boost revenue from both existing customers and new business. With your keen understanding of market trends and ability to translate technical features into compelling customer benefits, you will become the go-to expert on our target audience and their buying behaviour. This role offers a thrilling chance to leverage your B2B marketing skills, strong communication abilities, and to thrive in a fast-paced, ever-evolving environment. Day-to-day, you will:  • You will collaborate with teams to design go-to-market strategies and optimal channel mixes for Public Sector segments, boosting market penetration and revenue. • You’ll develop and execute sales plays, toolkits, and campaigns based on buyer insights, enhancing conversion rates and sales effectiveness. • Managing website content and customer engagement programs, you will increase satisfaction, retention, and cross-sell opportunities. • You will build strong stakeholder and partner relationships, prepare and present campaign plans, and analyse marketing performance, driving data-driven growth and business optimisation.   Your skills and experiences might also include:   • Exposure to Public Sector marketing is useful but not required. • Extensive experience in demand generation marketing is essential. • Experience with ABM (Account-Based Marketing) is beneficial but not mandatory. • Experience in sales enablement, such as creating sales toolkits, is advantageous. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.