Banner Default Image

Senior Marketing Manager - Public Sector

Back to Job Search

Senior Marketing Manager - Public Sector

Posted 28 days ago

  • Sector: Marketing
  • Expiry Date: 19 June 2024
  • Job Ref: J11554
Senior Marketing Manager - Public Sector We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.   What does Access offer you?  We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you:  As the Public Sector, Senior Marketing Manager you will develop and own the strategic marketing plan for PaySuite’s public sector business working with sales, product, and other marketing teams to deliver against pipeline, order and revenue targets. You will drive the development and execution of key marketing programmes that will grow incremental revenue for the business both within our existing customer base and new business. In your role you will be an expert in our target audience, their buying behaviour and their buying criteria and will transfer that knowledge to the lead generation and sales teams or channel. Day-to-day, you will:  • Strategic go to market planning – work with the Marketing, Product Management team and Sales colleagues to define the market opportunity and design the optimum go to market approach for each Public Sector segment. • Support the development of Public Sector cross product propositions, positioning and messaging for target personas which create competitive advantage in their market. • Gain in-depth understanding of the buying process and the buyer DNA in order to execute relevant sales enablement and nurture programmes that improve conversion rates. • Build collaborative relationships with your key internal stakeholders through frequent, consistent and effective interaction.  Act as the trusted, go-to-person for Public Sector marketing. • Leverage your sector knowledge and expertise to create sector specific tailored content to build our credibility and showcase expertise. Work with Marketing colleagues to execute multi-channel campaigns including events. Your skills and experiences might also include:   • Proven B2B Marketing experience preferably in the public sector, payments, merchant acquiring, card processing. • Experience of or demonstrable understanding of creating compelling Marketing propositions and translating these into engaging Sales enablement programmes. • Have demonstrable and excellent verbal and written communication skills with the ability to understand and translate technical information into customer outcomes. • Demonstrated self-starter with an ability to manage and motivate other team members. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.