***The role requires hybrid working in our office location in Timisoara. If you are currently located elsewhere, relocation will be necessary and we offer support throughout the process. *** We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.      Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.     What does Access offer you?   We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.     You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. Role Overview: As the Senior Marketing Automation Manager for The Access Group, you will lead and oversee the execution of marketing automation strategies, taking ownership of managing a team of Marketing Automation Managers and Execs and driving the successful implementation of multi-channel campaigns. You will be responsible for ensuring excellence in the use of Marketo and other marketing automation platforms, optimizing lead generation, nurturing programs, and customer engagement initiatives across the organization. A key component of this role will also involve developing and launching a Marketo Graduate Academy, nurturing the next generation of marketing automation professionals. ________________________________________ Key Responsibilities: Leadership and Team Management: • Lead, coach, and mentor a team of Marketing Automation Managers, ensuring individual and team development. • Provide strategic direction and support to your team to ensure that marketing automation best practices are consistently applied across Divisions • Oversee the day-to-day management of marketing automation operations, ensuring timely delivery of campaigns. • Set clear performance metrics for the team and regularly review progress against objectives, driving accountability and continuous improvement. Strategic Campaign Planning and Execution: • Collaborate with the wider marketing, sales, and product teams to define and implement complex, multi-channel marketing automation strategies. • Drive the development and optimization of email marketing campaigns, lead nurturing programs, and customer lifecycle initiatives. • Ensure effective segmentation and targeting for demand generation, ABM (Account-Based Marketing), and customer engagement campaigns. • Track, analyze, and optimize campaign performance, focusing on improving conversion rates and ROI. Marketo Graduate Academy Development: • Lead the design, launch, and management of a Marketo Graduate Academy, aimed at attracting and developing future talent. • Create a structured training program covering key aspects of marketing automation, including platform training, strategy, and campaign execution. • Act as a mentor and coach for graduate academy participants, helping them develop skills to grow into future automation managers. • Partner with HR to manage recruitment, onboarding, and professional development within the academy. System Management and Innovation: • Serve as the primary owner of the Marketo platform, partnering with the Head of Mar Tech, ensuring its optimal use and integration with other martech systems (e.g., CRM, analytics tools). • Identify opportunities to innovate and enhance automation workflows, leveraging data and technology to scale marketing efforts. • Drive process improvements and introduce automation where possible to improve efficiency across the marketing funnel. Data & Analytics: • Oversee the collection and analysis of marketing data to optimize customer journeys and campaign performance. • Partner with the analytics and insights team to produce regular reports on KPIs, providing recommendations for continuous improvement. • Utilize customer data and segmentation strategies to improve personalization efforts and customer experiences. Cross-Functional Collaboration: • Collaborate closely with Sales, Product, and Customer Success teams to align marketing strategies with broader business objectives. • Ensure the smooth handoff of leads to sales and track the progress of those leads through the funnel to conversion. • Work with IT and CRM administrators to ensure data flows and platform integrations are functioning properly. ________________________________________ Key Skills and Experience: • Proven experience (5-7 years) in marketing automation, ideally within B2B environments. • Expert knowledge of Marketo, with hands-on experience implementing complex workflows, segmentation, and reporting. • Experience leading a team, including direct line management responsibilities. • Demonstrated ability to manage and develop junior team members, with a track record of successful team leadership. • Strong analytical mindset, with the ability to interpret data, generate insights, and make strategic recommendations. • Excellent communication skills, with experience collaborating across teams and presenting to senior stakeholders. • Proven ability to manage multiple projects simultaneously in a fast-paced environment. • Experience developing training programs or academies is a plus. ________________________________________ Desirable: • Marketo Certified Expert or similar qualification. • Experience with other marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems (e.g., Salesforce). • Experience with Account-Based Marketing (ABM) and lead scoring models. ________________________________________ This role will be pivotal in shaping the future of marketing automation across the organization, driving innovation, efficiency, and the growth of a high-performing team. If you're a strategic thinker with a passion for mentorship and automation, this role will allow you to make a significant impact. What are we all about?   The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.     At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.    Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.   Love Work. Love Life. Be You.