Senior Digital Performance Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.   What does Access offer you?  We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you: We are seeking a dynamic and results-driven Senior Digital Performance Marketing Manager to join our Hospitality Division. In this role, you will be responsible for driving digital performance through various channels, including email, PPC, LinkedIn, social media, influencer marketing, affiliate marketing, and content marketing. You will own the digital marketing strategy for our hospitality software solutions, leveraging your B2B commercial knowledge to achieve business objectives. Day-to-day, you will: • Develop and execute comprehensive digital marketing strategies to drive lead generation, customer acquisition, and revenue growth. • Manage and optimize campaigns across multiple digital channels, including email, PPC, LinkedIn, social media, influencer marketing, affiliate marketing, and content marketing. • Analyse campaign performance data to identify trends, insights, and opportunities for optimization. • Collaborate with cross-functional teams, including demand generation, sales, product, and creative, to align marketing strategies with business goals. • Utilize data-driven approaches to continually refine and enhance marketing strategies and be able to justify decisions. • Monitor and report on key performance metrics, providing actionable insights to senior management. • Stay updated with the latest trends and best practices in digital marketing and the hospitality industry. • Develop and manage the digital marketing budget, ensuring efficient allocation of resources. • Lead and mentor a team of digital marketing specialists, fostering a culture of continuous improvement and innovation. • Implement A/B testing and other optimization techniques to improve campaign performance. • Full funnel revenue mindset - linking digital performance to OI, focus on ROAS. • Proactive suggestions on performance improvements to drive success • Work closely to optimise CPL per product and ensure appropriate channels are utilised to maximise budgets Your skills and experiences might also include: • Bachelor's degree in Marketing, Business, or a related field. Not Essential • Proven experience in digital performance marketing within the B2B sector. • Strong understanding of digital marketing channels and platforms, including PPC, SEO, email marketing, social media advertising, and affiliate marketing. • Experience with marketing automation tools and CRM systems, especially Marketo, Salesforce and Hubspot • Excellent analytical skills with the ability to interpret data and make data-driven decisions, experience with Powerbi, Google Ads, Google Analytics, Dreamdata • Multi-Channel experience with Meta, Linkedin, YouTube, Google & Microsoft Ads, Demandbase • Strong project management skills with the ability to manage multiple campaigns simultaneously. • Team leadership skills and communication • Excellent communication and interpersonal skills particularly with senior level directors • Knowledge of the hospitality industry and its unique marketing challenges is a plus What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.