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Paid Media Lead

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Paid Media Lead

Posted 9 days ago

  • Sector: Marketing
  • Expiry Date: 19 December 2021
  • Job Ref: J4846

Job Title: Web Lead

Reporting to: Head of Web Experience

Overview

We’re looking for an experienced digital marketer with strong skills in large website projects, UX, CRO and SEO to join our digital team.

Responsibilities

  • Driving lead generation through creating best in class user experiences on commercial websites
  • Obsessing about onsite conversion to lead
  • Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives
  • Managing and delivering onsite optimisations and content updates
  • Focus on SEO and improving technical, content and offsite initiatives
  • Technical partner to Digital Product Owner
  • Key contact with IT
  • Needs to be commercial and customer focused.

Experience

  • Is comfortable talking with developers and other technical experts – but is not necessarily a developer as agencies will be performing that role
  • Used to managing and co-ordinating technical experts and tasks
  • Project management – especially the delivery of technical projects e.g re-platforming, hosting
  • Data literate and good numeracy skills – demonstrated by ability to report on performance in an accurate and accessible way
  • Development and delivery of technical/digital requirements
  • Use and experience of various CMS – Umbraco not essential but is a bonus
  • Will have experience in using a wide range of digital tools
  • GA, DataStudio, Search Console
  • Optimize
  • SEM Rush
  • Heatmapping e.g HotJar
  • Experience in the technical, on- and off-page aspects of SEO
  • Experience in UX and on-site optimisation (CRO)
  • Intermediate HMTL and CSS knowledge is a bonus

Examples of tasks performed

  • Providing support to the DPO on technical topics and projects, managing projects such as site re-platforming, hosting upgrades
  • Rolling out technical best practice across the extended digital team and TAG e.g adoption of the best tools
  • Making sure documentation is up to date and maintained
  • Create, own and deliver requirements to enhance the digital platform across TAG websites and properties
  • Own our SEO analysis and reporting to identify opportunities for improvement for technical and content / keyword / baclinks, implementing improvements to drive performance
  • 1st point of call for Umbraco CMS issues for users in the wider business
  • Manage the CMS workflow, roles etc
  • Become an Umbraco super user
  • Review and promote content to live
  • Ownership and co-ordination of support, SLAs etc
  • Manage and co-ordinate upgrades, maintenance outages etc
  • Own and manage website performance reporting
  • Ensuring issues are resolved
  • Work with the DPO to develop and run testing to improve onsite conversion (CRO)
  • A/B testing, functionality testing etc