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Marketing Programmes Manager

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Marketing Programmes Manager

Posted 26 days ago

  • Sector: Marketing
  • Contact Email: james.gull@theaccessgroup.com
  • Expiry Date: 01 November 2020

Marketing Programmes Manager (Campaign Manager)

 

Join the Access Family and see how
we make software ideas become a reality!

Our core value of ‘Love work, Love
life’ has been central to our success and so we’re looking for people to join
us who share our passion for making things better every day, to help us become
a UK top 10 Software company.

Are you ready for the challenge?

 What are we all about?

At Access we love software and how technology never stays the
same. It's this obsession that drives us to work closely across sectors to
understand the business needs of our customers - from professional services to
manufacturing to not for profits and more.

We're passionate about helping our customers stay one step ahead
of the challenges facing their industry and business. That's why over 1 million
users and over 10,000 organisations rely on Access software to help their
organisation thrive.

This role focuses on running marketing programs across the entire
customer journey from customer acquisition to customer cross-sell and upsell,
as well as customer success and advocacy programs using all elements of the
marketing mix. You will be collaborating with sales, product and marketing
colleagues to execute marketing plans and continuously strive for improvement
in key program performance indicators.

In this role you’ll be working with the Not for Profit (charities,
memberships, NGOs) and Visitor Attraction sectors. We’re passionate about
delivering software that gives our customers the freedom to deliver more of
what drives them. From fundraising to brilliant visitor experiences.

Day-to-day, you will be working on many different campaigns and using multiple marketing
disciplines:

Content marketing: understand our customer pain points and topics
of interest to develop and promote a rich content plan that attracts a
qualified audience. You’ll be creating content like blogs, articles, social
media posts, white papers, case studies, website copy and PR. Will also include
briefing and working with copy writers on bigger content pieces. SEO will be a
key consideration when planning the content calendar.

Social Media: using our content plan, and industry news to create
a content calendar across all relevant social media channels including outreach
to influencers. Working with our sales and BD team to amplify our stories
through our internal advocate network.

Event marketing: occasional live event planning and delivery
support. Frequent webinar support, including setting up, running and creating
content for slide decks.

Email marketing: Plan multi-touch email acquisition and nurturing
programs with compelling calls-to-action and execute via central digital
marketing team.

Paid Digital and Social channels: Working closely with our central
digital team, plus agencies to create a programme of paid digital adverts.
Creating a test and learn programme to maximise return on investment. Weekly
reporting on KPIs.

You’ll be keeping track of your campaigns and activity through
tools like Monday.com and tracking pre approved spend and raising POs.

As a well-rounded Marketing Programmes Manager, your Skills and Experiences likely
include:

Can do attitude and high energy to fit
in with the fast pace of work

A focus on quality and results in
everything you do at pace

Marketo or similar marketing automation
platform

Salesforce / CRM experience

Copy writing skills

Paid media experience

A good understanding of the basics of
SEO

What
does Access offer you?

We are a growing software company and we deliver on what we say we
do! We take the development of our people very seriously! We will work with you
to carve out your success plan and an opportunity to accelerate your career and
make a real difference.

In addition to our standard benefits of 25 days holiday, a match
contributory pension and healthcare you will get:  

       A Competitive Salary

       Giving Back/Charity days

       Quarterly Socials

       6 weeks Sabbaticals (after 6 years of service)

       The Access Group Big Break: our all-expenses paid holiday to Spain