Marketing Executive

Posted 19 August 2024
LocationLoughborough
Job type Permanent
Discipline Marketing
ReferenceJ12769

Job description

Marketing Executive We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.     What does Access offer you?  We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you:  This role focuses on planning and running marketing programs across the entire customer journey from customer acquisition to customer cross-sell and upsell, as well as customer success and advocacy programs using all elements of the marketing mix. You will be collaborating with sales, product and marketing colleagues to execute marketing plans and continuously strive for improvement in key program performance indicators. Day-to-day, you will:  • Content and Campaign Management: Develop, promote, and execute diverse marketing plans, including content and digital campaigns, to attract and engage qualified audiences through the sales funnel. • Email and Event Marketing: Plan and execute outbound email marketing via Marketo, and support both face-to-face and online events. • Performance and Budget Management: Measure and report campaign results, optimise strategies, manage budgets, and track ROI. • Stakeholder Engagement: Build strong relationships with sales, product, and marketing teams through continuous communication and collaboration.  Your skills and experiences might also include:   • Commercially Aware and Detail-Oriented: Strong understanding of how marketing drives revenue with experience in managing integrated marketing plans across inbound and outbound tactics. • Digital Strategy and Content Development: Skilled in collaborating with digital teams to grow leads through PPC, SEO, social, and creating content that attracts a qualified audience. • Performance and Budget Management: Proficient in measuring results against targets, optimising strategies, and managing budgets to ensure effective ROI. • Collaborative Team Player: Proactive and flexible, with strong interpersonal and stakeholder management skills, capable of influencing and adapting to achieve business goals. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.