Marketing Automation Manager The role requires hybrid working in our office location in Timisoara. If you are currently located elsewhere, relocation will be necessary and we offer support throughout the process. We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.    Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.  What does Access offer you?   We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.   You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: The Marketing Automation Manager is the biggest advocate of our Marketo implementation and plays a key role in its effective and smooth running. We want you to be our Marketo expert and understand the best practices in email marketing including right nurture tracks to provide incremental value to nudge our leads towards sale in a way that feels personalised, human, and still converts. We also need you to understand the right types of content and calls-to-action to present to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content. Day-to-day, you will: • Execute all aspects of email marketing campaigns, including segmentation, target lists, template design, automation flows, and collaboration with the field marketing team. • Troubleshoot marketing automation issues, such as data imports, sync failures, and campaign execution errors. • Leverage Marketo to its full potential, develop dashboards/reports to measure channel effectiveness, and segment the database based on engagement. • Minimize unsubscribes, optimize email deliverability, and document lead nurture processes, A/B testing, and promotional strategies. • Implement new projects, lead nurturing tactics, and collaborate with other marketers to improve customer conversion and disseminate best practices. Example Metrics • Click-Through Rates - the proportion of the audience who clicked on one or more links contained in a lead nurturing email message • Campaign success rates - the percentage of campaign members who completed a desired action (downloaded content, attended an event, filled a form, etc.) • MQL – SQL conversion • Time to Customer Conversion - the length of time it takes for a lead to become a customer • Cost per Customer - the marketing cost of acquiring a new customer Your skills and experiences might also include:    • Proven experience with marketing automation systems, particularly Marketo, and expertise in driving email campaigns. • Strong analytical mindset, using data to optimize campaigns, improve conversions, and make strategic decisions. • Skilled in planning and executing lead generation campaigns, with experience in SaaS, Cloud, and software marketing. • Excellent communication, collaboration, and proactive approach in recommending and implementing new initiatives. • Proficient in Microsoft applications; Salesforce experience is a plus. What are we all about?   The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.  At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.    Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.   Love Work. Love Life. Be You.