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Head of Propositions

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Head of Propositions

Posted about 1 month ago

  • Sector: Marketing
  • Expiry Date: 19 June 2024
  • Job Ref: J11248
Head of Proposition We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.   What does Access offer you?  We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you:  As the Head of Propositions Marketing, you will identify and execute the delivery of new and changing propositions for our Recruitment Division’s product portfolio. We’re looking for an individual who brings commercial and customer-led thinking, with a structured delivery approach to drive fast-paced propositional excellence. To succeed, you will be required to think and plan strategically as well as execute tactically, be flexible and multi skilled and undertake everything from strategic product planning, packaging and pricing analysis, building business cases and stakeholder management. Day to day the role holder will size the market opportunities, create, test and validate new propositions and coordinate their creation, working with our marketing comms experts to take propositions to market. One day you'll be assessing business data to identify commercial opportunities - like redefining their market position or creating new packages that can enhance revenue growth - and the next you'll be designing exciting new customer-centric propositions which our broader marketing and sales teams will take to market. Day-to-day, you will:  • Carry out market analysis to identify the right segments for your existing and emerging product portfolio, developing into needs-based personas and go-to-market recommendations. • Ensure your portfolio of existing and new products achieve their divisional targets, carrying out analysis to understand performance and use this to feed your roadmap. • Develop product propositions (including developing business cases), positioning and messaging for customers and prospects which create commercial impact and competitive advantage. • Review your existing portfolio for opportunities to refine the packaging and pricing, to fuel growth. This also means staying close to performance over the entire portfolio to understand where prop refreshes are needed and/or revisions in GTM activity. • Own the articulation of the product portfolio's value to help positioning and organisational focus.  Use this expertise and insights of your target market buyers to design and advise on the execution of sales enablement strategies and go to market planning. Your skills and experiences might also include:   • You'll be a strong leader with trading/commercial experience combined with proven software product and proposition marketing experience, preferably in B2B software products. We're looking for demonstratable history of owning the proposition strategy and roadmap and executing strong product propositions. • You're CV will reflect a high degree of product marketing technical expertise and business acumen with a demonstrable track record of delivering a robust and appropriate product marketing journey for multiple product types. Experience working in a consulting environment is a bonus. • You'll be able to showcase past successes working in a high growth business, with clear understanding of a complex B2B organisation but an entrepreneurial mindset of navigating to deliver at pace. • You'll have strong commercial acumen and deep consumer-centric thinking, with a flair for connecting data to behaviour. • You'll be highly analytical, with strong ability to review data and turn it into insights and recommendations. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.