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Head of Product Marketing - NFP & Education

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Head of Product Marketing - NFP & Education

Posted 29 days ago

  • Sector: Marketing
  • Expiry Date: 20 January 2021
  • Job Ref: J2743

Reporting to: Group Director of Product Marketing

 

Overview
The Head of Product Marketing will lead the identification and execution of key product and marketing initiatives that will grow the Access NFP and Education business units. You will craft compelling messaging and positioning for our strategic products and launch new solutions. In conjunction with the Product Management, Marketing, Sales and Customer Success teams you will conceive and develop innovative marketing collateral and sales tools for product positioning, sales enablement, and product launch strategies based upon best in class value proposition creation.  This will support the demand generation efforts of the Marketing team and improve the effectiveness of the Sales process to ensure sales success.  In addition owning the process of the customer journey mapping to ensure the full Access experience supports both new business generation, multi-product sales and repeat purchasing.  The role will be a varied in content and individuals will be required to think and plan strategically as well as execute tactically, be flexible and multi skilled and undertake everything from stakeholder management, strategic product planning, campaign management to turning round web copy in 15 minutes.  To succeed in this role you must relish working with passion at pace.
 Responsibilities
• Develop product propositions, positioning and messaging for customers and prospects which create impact competitive advantage for our products in their market
• Strategic go to market planning - work with your divisional management team and the colleagues in product to design the optimum go to market approach for each new product
• Product launch - coordinate the planning of new product launches and releases, manage the cross-functional readiness of the business to handle the new product and deliver and execute the product marketing aspects of the launch including all sales enablement and coordination with marketing 
• Champion the voice of the customer and the central product proposition in all planning and execution forums to ensure our product marketing remains relevant and compelling, together with understanding and driving how we achieve competitive advantage in our chosen markets
• Ensure the product launches achieve their launch KPIs
• Orchestrate and communicate the optimum customer journey for each new product and assess opportunities to refine the customer experience for existing core products
• Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on our competition and how to win against them; be the expert on communicating this information to key stakeholders internally
• Customer Advocacy - develop customer success stories and collateral and information together with the marketing and sales teams to help increase the velocity of leads through the sales pipeline and ensure a high win rate 
Experience/Attributes
• Proven software product marketing experience, product management or presales experience, preferably in b2b software products
• Experience of or demonstrable understanding of complex business to business operational processes 
• Have demonstrable and excellent verbal and written communication skills with the ability to understand and translate technical information into business benefits
• Clear track record and understanding of solution-based marketing communications and product marketing. 
• Experienced and highly skilled public speaker with exceptional, oral and written communication skills, including demonstrable skill at selling a vision and a way of working to sales teams
• Demonstrated self-starter with an ability to manage and motivate other team members
• Experience managing the strategy, roadmap and go-to- market development of SaaS solutions is strong plus
• Excellent people skills to interact with staff, colleagues, customers and cross-functional teams, and third parties
• Ability to motivate senior management, and convince them of the value of specific product marketing initiatives and justify the investment and direction needed
• Naturally energetic and passionate about your products
• Adaptable and flexible and thrive in an agile and dynamic environment with strong project management skills
• Demonstrable ability to balance high quality strategic thinking, coordination of a cross functional team, resolving issues and blockages while at the same time delivering and executing product marketing tasks
We are looking for a senior marketer with:
• Strong reputation as a thought leader, awareness of technology trends and external influencers
• A passion for the benefits of great product marketing
• Strategic thinking and the confidence and drive to self-determine their focus and how they invest their time
• High degree of product marketing technical expertise and business acumen with a demonstrable track record of execution and the ability to take teams and stakeholders on a robust and appropriate product marketing journey for each initiative
• Experience leading product marketing initiatives in a multi-divisional business environment
• Ability to set clear and deliverable goals. Demonstrate tenacity, commitment to deliver and be accountable for results
• The ability to motivate and capable of instilling excitement and inspiring others
• Strong ability to influence and work collaboratively with people at all levels and within various functions
• Effective communicator, ability to convey vision with impact and judge where detail is required
• The ability to create confidence in product marketing amongst the sales and stakeholder teams