- Sector: Marketing
- Expiry Date: 22 May 2021
- Job Ref: J3152
Group Marketing Manager (Maternity Cover, 12 Months)
Join the Access Family and see how we make software ideas become a reality!
Our core value of ‘Love work, Love life’ has been central to our success and so we’re looking for people to join us who share our passion for making things better every day, to help us achieve 2 million users of the Access Workspace platform.
Are you ready for the challenge?
What are we all about?
At Access we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from professional services to manufacturing to not for profits and more.
We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business. That's why over 1 million users and over 35,000 organisations rely on Access software to help their organisation thrive.
We're looking for an experienced marketing manager who lives and breathes customer comms. You will have managed a reference or advocacy program, ideally using an automated platform. You will be used to collaborating with key stakeholders in marketing, sales, and support teams to maximise the experience for our customers and provide sales with the right references they need to close business.
We also need someone to support brand campaigns and social media activities so you will know how to create great content, write well, edit carefully, and manage a budget.
This role is maternity leave cover for an amazing marketer who can turn her hand to anything, so you will need to be flexible, not afraid of turning on a sixpence when there’s something urgent to do, and ready to dive in right across marketing.
In return we can offer you the chance to work with a really fun team on some new and exciting projects that will have a huge impact on Access in the years ahead.
Day-to-day, you will:
Customer Advocacy: Manage the Access customer advocacy programme including reporting on advocacy activities and progress, support divisional leads in marketing, sales and Customer Success in in content creation, customer interviews and case study best practice, creation and delivery of customer and internal toolkits, supporting customer success comms campaigns, monthly meetings and reporting to KPIs
Communications: Support the execution of the Brand & Comms campaign plan including but not limited to digital marketing, social media and PR
Social Media: Ownership of the development and execution of the quarterly social media content calendar for group social channels (LinkedIn, Twitter, YouTube and Facebook). Collaborate with divisional and Group stakeholders to amplify content and maximise messaging opportunities
Events: Support key Group events with communications and content creation
Content: Support Brand with content creation of case studies, blogs, emails and campaign landing pages
Analysis: Create post campaign performance reports focusing on channel engagement and brand KPI’s together with solid recommendations for future improvement and optimisation of marketing investment
Budget: Operate with the Brand & Comms budget, raising PO’s, reconciling invoices, maintaining spend and highlighting areas of over/under spend
Stakeholder Management: Liaise with key stakeholders across Marketing, Product Marketing and Shared Services in the development of communication programmes supporting brand and customer advocacy.
As a well-rounded Group Marketing Manager, your Skills and Experiences likely include:
- Proven work experience as a B2B Marketing Manager ideally within the software industry
- Proven experience in managing and reporting on an advocacy or customer reference program
- Track record of successful campaign management
- Superior copywriting skills
- Knowledge of online marketing channels
- Excellent communication skills
- A problem-solving attitude
- Demonstrated self-starter with an ability to manage and motivate staff
- Strong team player, ability to work in cross-functional teams.
What does Access offer you?
We are a growing software company and we deliver on what we say we do! We take the development of our people very seriously! We will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.
In addition to our standard benefits of 25 days holiday, a match contributory pension and healthcare you will get:
- A Competitive Salary
- Giving Back/Charity days
- Quarterly Socials
- 6 weeks Sabbaticals (after 6 years of service)
- The Access Group Big Break: our all-expenses paid holiday to Spain
Become part of our amazing Access family!
At Access we're all about helping everyone Love Work and Love Life because we believe people can only be at their best when they can be themselves, love what they do and do what they love.
We love the fact that we’re all different. Having more diverse perspectives at work improves how we run our business, helps us support our customers, and when you think about it, it's just more fun. So, no matter what makes you individual, as long as you’re qualified, we can’t wait for your application.