***The role requires for the candidates to be based in Germany and to speak German fluently.*** We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.     What does Access offer you?  We offer a flexible working environment where you can balance work and life. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  About you: This role of Divisional Marketing Manager (DMM) DACH will lead the identification and execution of key marketing initiatives that will grow Guestline in the German speaking markets. As part of a growing team, you will be responsible for planning, delivering and measuring demand generation and customer marketing activities promoting our portfolio of hospitality focused solutions. You will own the success of the divisional marketing programs, reporting to the Head of marketing and working closely with sales, product management, and external partners. Day-to-day responsibilities: Your key responsibilities will be to define, drive and execute integrated marketing plans to create demand, awareness and sales opportunities. • Program development and management: Plan, create and execute programs to attract and nurture prospects through the sales funnel as well cross-sell and up-sell programs to increase penetration within our customer base • Marketing performance: Continually measure and report on results vs targets; optimise plans and test, measure, learn to find new approaches; analyse and define audience segments to drive campaign plans • Email marketing: Plan multi-touch email acquisition and nurturing programs with compelling calls-to-action, executed with support from our central digital marketing team • Content development: Understand the customer journey and develop and promote a rich content plan that attracts our target audience. Content includes blogs, white papers, ebooks, reports, webinars, infographics • Lead nurturing: Support our team of sales development representatives with sales enablement materials and calling days to optimise the yield of qualified sales opportunities • External partners: Manage external partners and media relationships to maximise Guestline share-of-voice • Events management: Project manage our larger events such as trade shows, conferences, road-shows, but also virtual customer event • Working with our “Digital Squad” to accelerate results and marginal gains through website optimisation, PPC, SEO social media marketing • Social media: manage Guestline presence in professional social media networks, including, posting and engaging with 3rd party content As a well-rounded Divisional Marketing Manager DACH your skills and experience are likely to include: • Self-starter with a can do/take charge attitude and high energy, to fit in with the fast pace and dynamic environment that is Guestline • Experience in developing and delivering integrated marketing plans across all areas of the marketing mix including paid, digital PR, events, and third party referral partners. • Natural ability to build solid relationships across all levels of the organisation and with third parties • A strong track record in digital marketing and reporting • Working closely with sales teams in executing programs that accelerate revenue growth, new customer acquisition and market leadership • Solid understanding and experience of content development, outreach and online lead generation • A focus on quality and results in everything you do, at pace • A team player with strong interpersonal, influencing and customer/stakeholder relationship skills able to lead cross-functional teams under time and resource pressures • Excellent verbal and written communication skills with the ability to convert technical information into business benefits appealing to a mix of target personas Qualifications: • Education: Bachelor’s Degree or marketing qualification preferred • Experience in SaaS technology / hotel sector / leisure preferred • Proven experience in a marketing management role, preferably to a b2b audience • Project management of campaigns and multiple stakeholders • Hands-on experience with Marketo • Salesforce knowledge • Must be native German speaker, with business level English What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access,who acquired Guestline recently, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.   Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.  Love Work. Love Life. Be You.