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Divisional Marketing Manager

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Divisional Marketing Manager

Posted 3 months ago

  • Sector: Marketing
  • Expiry Date: 16 March 2024
  • Job Ref: J11094
Divisional Marketing Manager- Volcanic Join the Access Family and see how we make software ideas become a reality! Our core value of Love Work, Love Life, Be You; has been central to our success and so we’re looking for people to join us who share our passion for making things better every day and help us continue to grow. We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026. What are we all about? At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profits to Construction, and many more. We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. Why choose to further your marketing career at Access? Work alongside top marketers in a community that is curious, collaborative and driven, and enjoy being part of a business environment that offers unlimited career opportunities and meaningful reward. Ambitious marketing professionals thrive in our award-winning B2B global team where individual ownership is in abundance. Access is a truly marketing-led organisation; what makes us so special and successful is the way that our sales and marketing colleagues work together to achieve results. We hire the best and are open to learn from each other, so we all grow every day while looking for innovative, creative ways to communicate with our audience. About you: We are looking for someone to join our global marketing team on a 9-month maternity leave cover (mid March 2024 mid Dec / mid Jan 2025) within our fast-paced Recruitment division. This role is focused on driving lead volume and order intake for our recruitment website builder, Access Volcanic. While the target audience for this role is UK and European based recruitment agencies, some support will be required for our Australia and New Zealand marketing team who will be leveraging UK/European marketing materials in the ANZ region. Day-to-day your role will both lead the marketing strategy for Volcanic (including the new, exciting diversity and inclusion tools we’ve just launched as an integrated part of the platform) and execute on it. We're looking for someone with a flair for driving leads across the marketing mix, including email, content, paid media, webinars, digital PR campaigns, and SEO programmes. You will be accountable for delivering hard metrics and demonstrating the ROI of your marketing plans, so this role is for someone who loves reporting on performance and will have a natural handle on the numbers. Given this is a maternity leave cover, we want someone who can get stuck in quickly, picking up quarterly demand generation campaigns, working with our digital squad to drive performance improvements, and with our sales teams to drive sales-sourced lead volume. We'd like a data-driven problem solver who is not afraid to roll their sleeves up, working at pace to achieve results. To be successful, you'll need good communication skills and to be able to confidently engage with external and internal stakeholders; including driving the Volcanic squad to deliver lead performance vs target. Day-to-day you will: Take ownership and accountability for the successful delivery of marketing pipeline targets relating to REC products – specifically our Volcanic product. Track, monitor and optimise pipeline ensuring it delivers the order intake required to support business growth. Be responsible for demand and lead generation activity for Access Volcanic within the UK and Europe region, across a range of marketing channels (inc. paid media inc PPC and social, SEO, email, webinars, events, digital PR) and sales sourced initiatives. Ideate, refine and execute creative campaigns, messaging, and incentives to drive in-quarter lead improvements. This will involve everything from ideation to creative development, to channel execution and reporting. Work with the digital squad to create best-in-class user experiences on our websites and obsess about onsite conversion to drive tangible improvements to form submissions. Carry out thorough analysis on your marketing channels, quality of leads, and order intake gaps to outline where you need to more effectively deliver performance improvements. Test and learn new ideas to drive ongoing improvements to lead flow. Work with sales to drive sales sourced lead volume, equipping them with the content to succeed. Own the quarterly planning cycle for Access Volcanic marketing, reviewing market and customer insights to build a plan that delivers. Regularly present and share plans around marketing and broader stakeholders. Own the marketing roll out of new propositions as they operationalise into BAU. Work with our global recruitment marketing team; including copywriting, design, content, events and our digital specialists. Your skills and experience will like include: Experience in developing and delivering on integrated B2B marketing plans across all areas of the marketing mix, that deliver against business KPIs. A natural hunger for making an impact, and someone who isn't afraid to challenge the status quo to hit targets. A creative flair, with some knowledge of the recruitment industry and quick learner in understanding what will resonate with decision makers. Digital native; with proven experience managing digital marketing funnels, from who to target, how to reach them, and with what message, and working with digital marketing leads to optimize performance. Solid experience of digital tools like Marketo, SalesForce, and Google Analytics. Able to roll sleeves up and deliver marketing initiatives, as well as confidently develop marketing plans that deliver growth. Proven experience managing and influencing multiple stakeholders; external and internal. Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI. A self-starter with a can-do / take charge attitude. High energy, to fit in with a fast pace and dynamic environment. Organised and goal orientated, with strength in juggling priorities and deadlines. Please note that this position is cross-functional and requires teamwork across time zones, so some earlier starts working with colleagues in Europe, Asia and Australia/New Zealand will be required. Measuring success: Product pipeline volumes vs target; both driving marketing sourced and working with sales teams to deliver sales sourced leads. Measurable growth in awareness and consideration amongst prospects. Channel-specific metrics such as click-through-rate, website user-to-lead conversion, engagement rate and bounce rate. Sales/revenue growth, with a clear connection between marketing initiatives and ROI. What does Access offer you? We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme you'll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you'll also have a charity day you can take to support something that matters to you. At Access we’re all about helping everyone Love Work and Love Life. Be You. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn't match perfectly, we'd still love to hear from you. You might just be who we are looking for. We love the fact that we’re all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, its just more fun! What's holding you back? Come and be part of our Amazing Access Family! Love Work. Love Life. Be You.