Job Title: Web Lead

Reporting to: Head of Web Experience

Overview

We’re looking for an experienced digital marketer with strong skills in large website projects, UX, CRO and SEO to join our digital team.

Responsibilities

• Driving lead generation through creating best in class user experiences on commercial websites
• Obsessing about onsite conversion to lead
• Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives
• Managing and delivering onsite optimisations and content updates
• Focus on SEO and improving technical, content and offsite initiatives
• Technical partner to Digital Product Owner
• Key contact with IT
• Needs to be commercial and customer focused.

Experience

• Is comfortable talking with developers and other technical experts – but is not necessarily a developer as agencies will be performing that role
• Used to managing and co-ordinating technical experts and tasks
• Project management – especially the delivery of technical projects e.g re-platforming, hosting
• Data literate and good numeracy skills – demonstrated by ability to report on performance in an accurate and accessible way
• Development and delivery of technical/digital requirements
• Use and experience of various CMS – Umbraco not essential but is a bonus
• Will have experience in using a wide range of digital tools
• GA, DataStudio, Search Console
• Optimize
• SEM Rush
• Heatmapping e.g HotJar
• Experience in the technical, on- and off-page aspects of SEO
• Experience in UX and on-site optimisation (CRO)
• Intermediate HMTL and CSS knowledge is a bonus

Examples of tasks performed

• Providing support to the DPO on technical topics and projectsManaging projects such as site re-platforming, hosting upgrades
• Rolling out technical best practice across the extended digital team and TAG e.g adoption of the best tools
• Making sure documentation is up to date and maintained
• Create, own and deliver requirements to enhance the digital platform across TAG websites and properties
• Own our SEO analysis and reporting to identify opportunities for improvement for technical and content / keyword / baclinks, implementing improvements to drive performance
• 1^st point of call for Umbraco CMS issues for users in the wider business
• Manage the CMS workflow, roles etc
• Become an Umbraco super user
• Review and promote content to live
• Ownership and co-ordination of support, SLAs etc
• Manage and co-ordinate upgrades, maintenance outages etc
• Own and manage website performance reporting
• Ensuring issues are resolved
• Work with the DPO to develop and run testing to improve onsite conversion (CRO)
• A/B testing, functionality testing etc