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Digital Web Lead

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Digital Web Lead

Posted about 1 month ago

  • Sector: Marketing
  • Expiry Date: 04 April 2024
  • Job Ref: J9890
Overview We’re seeking an experienced digital marketer with strong skills in large website projects, UX, CRO, and SEO to join our digital team. This is an exciting time to join Access, and you’ll be getting stuck in straight away, so we’re looking for someone who knows digital and has great experience to draw from. We need someone with deep knowledge of the core principles of SEO, CRO, and UX and who has proven experience in spearheading positive change while baking in best practice – your results should speak for themselves. You’ll be a data-driven problem solver and not afraid to challenge the status quo. You’ll have a skill for communicating technical information in an accessible way. Responsibilities Driving lead generation through creating best-in-class user experiences on commercial websites. Obsessing about onsite conversion to lead Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives Managing and delivering onsite optimizations and content updates Focus on SEO and improving technical, content, and offsite initiatives Technical partner to Digital Product Owner It needs to be commercial, and customer focused Experience Project management – especially the delivery of technical projects Data literate and good numeracy skills – demonstrated by the ability to report on performance in an accurate and accessible way Development and delivery of technical/digital requirements Use and experience of various CMS – Umbraco is not essential but is a bonus Will have experience in using a wide range of digital tools GA Search Console Optimize or similar SEMrush or similar Heatmapping e.g HotJar Looker Studio or similar Experience in the technical, on- and off-page aspects of SEO Experience in UX and on-site optimization (CRO) KPIs Conversion rates, leads, and quality of leads Organic traffic Average rankings in the topic area Impressions clicks and CTR% Examples of tasks performed Rolling out technical best practices across the extended digital team and TAG e.g, adoption of the best tools Making sure documentation is up to date and maintained Create, own, and deliver requirements to enhance the digital platform across TAG websites and properties SEO analysis and reporting to identify opportunities for improvement for technical and content/keyword/backlinks, implementing improvements to drive performance Page updates in the CMS Develop and run testing to improve onsite conversion (CRO) A/B testing, functionality testing, etc. What does Access offer you? We are a growing software company, and we deliver on what we say we do! We take our people's development very seriously and will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference. In addition to our standard benefits of 25 days holiday and a competitive salary, you will get: Private Healthcare; Private Life Insurance; Christmas Bonus; Referral Bonus; Meal Tickets; Gym membership paid by the company. At Access, we’re all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn’t match perfectly, we’d still love to hear from you. You might just be who we are looking for. We love the fact that we’re all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it’s just more fun! What’s holding you back? Come and be part of our Amazing Access Family! Love Work. Love Life. Be You.