• Obsessing about onsite conversion to lead  

• Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives 

• Managing and delivering onsite optimisations and content updates 

• Focus on SEO and improving technical, content, and offsite initiatives  

• Technical partner to Digital Product Owner 

• It needs to be commercial, and customer focused 

Experience:

• Project management – especially the delivery of technical projects 

• Data literate and good numeracy skills – demonstrated by the ability to report on performance in an accurate and accessible way 

• Development and delivery of technical/digital requirements 

• Use and experience of various CMS – Umbraco is not essential but is a bonus 

• Will have experience in using a wide range of digital tools 

• GA 

• Search Console 

• Optimize or similar 

• SEMrush or similar 

• Heatmapping e.g HotJar 

• Looker Studio or similar 

• Experience in the technical, on- and off-page aspects of SEO 

• Experience in UX and on-site optimisation (CRO) 

KPIs :

• Conversion rates, leads, and quality of leads 

• Organic traffic  

• Average rankings in the topic area 

• Impressions clicks and CTR% 

Examples of tasks performed:

• Rolling out technical best practices across the extended digital team and TAG e.g, adoption of the best tools 

• Making sure documentation is up to date and maintained 

• Create, own, and deliver requirements to enhance the digital platform across TAG websites and properties 

• SEO analysis and reporting to identify opportunities for improvement for technical and content/keyword / backlinks, implementing improvements to drive performance 

• Page updates in the CMS 

• Develop and run testing to improve onsite conversion (CRO) 

• A/B testing, functionality testing, etc.