- Sector: Marketing
- Expiry Date: 20 October 2023
- Job Ref: J10153
We’re seeking an experienced digital marketer with strong skills in large website projects, UX, CRO, and SEO to join our digital team.
This is an exciting time to join Access, and you’ll be getting stuck in straight away, so we’re looking for someone who knows digital and has great experience to draw from.
We need someone with deep knowledge of the core principles of SEO, CRO, and UX and has proven experience in spearheading positive change while baking in best practice – your results should speak for themselves.
You’ll be a data-driven problem solver and not afraid to challenge the status quo. You’ll have a skill for communicating technical information in an accessible way.
Driving lead generation through creating best-in-class user experiences on commercial websites.
Obsessing about onsite conversion to lead
Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives
Managing and delivering onsite optimisations and content updates
Focus on SEO and improving technical, content, and offsite initiatives
Technical partner to Digital Product Owner
It needs to be commercial, and customer focused
Project management – especially the delivery of technical projects
Data literate and good numeracy skills – demonstrated by the ability to report on performance in an accurate and accessible way
Development and delivery of technical/digital requirements
Use and experience of various CMS – Umbraco is not essential but is a bonus
Will have experience in using a wide range of digital tools
Optimize or similar
SEMrush or similar
Heatmapping e.g HotJar
Looker Studio or similar
Experience in the technical, on- and off-page aspects of SEO
Experience in UX and on-site optimisation (CRO)
Conversion rates, leads, and quality of leads
Average rankings in the topic area
Impressions clicks and CTR%
Examples of tasks performed:
Rolling out technical best practices across the extended digital team and TAG e.g, adoption of the best tools
Making sure documentation is up to date and maintained
Create, own, and deliver requirements to enhance the digital platform across TAG websites and properties
SEO analysis and reporting to identify opportunities for improvement for technical and content/keyword / backlinks, implementing improvements to drive performance
Page updates in the CMS
Develop and run testing to improve onsite conversion (CRO)
A/B testing, functionality testing, etc.