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Digital Web Lead

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Digital Web Lead

Posted 8 months ago

  • Sector: Marketing
  • Expiry Date: 20 October 2023
  • Job Ref: J10153

Overview :

We’re seeking an experienced digital marketer with strong skills in large website projects, UX, CRO, and SEO to join our digital team.  

This is an exciting time to join Access, and you’ll be getting stuck in straight away, so we’re looking for someone who knows digital and has great experience to draw from.  

We need someone with deep knowledge of the core principles of SEO, CRO, and UX and has proven experience in spearheading positive change while baking in best practice – your results should speak for themselves.  

 

You’ll be a data-driven problem solver and not afraid to challenge the status quo. You’ll have a skill for communicating technical information in an accessible way. 

 

Responsibilities:

Driving lead generation through creating best-in-class user experiences on commercial websites. 

  • Obsessing about onsite conversion to lead  

  • Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives 

  • Managing and delivering onsite optimisations and content updates 

  • Focus on SEO and improving technical, content, and offsite initiatives  

  • Technical partner to Digital Product Owner 

  • It needs to be commercial, and customer focused 

 

Experience:

  • Project management – especially the delivery of technical projects 

  • Data literate and good numeracy skills – demonstrated by the ability to report on performance in an accurate and accessible way 

  • Development and delivery of technical/digital requirements 

  • Use and experience of various CMS – Umbraco is not essential but is a bonus 

  • Will have experience in using a wide range of digital tools 

  • GA 

  • Search Console 

  • Optimize or similar 

  • SEMrush or similar 

  • Heatmapping e.g HotJar 

  • Looker Studio or similar 

  • Experience in the technical, on- and off-page aspects of SEO 

  • Experience in UX and on-site optimisation (CRO) 

 

KPIs :

  • Conversion rates, leads, and quality of leads 

  • Organic traffic  

  • Average rankings in the topic area 

  • Impressions clicks and CTR% 

 

Examples of tasks performed:

  • Rolling out technical best practices across the extended digital team and TAG e.g, adoption of the best tools 

  • Making sure documentation is up to date and maintained 

  • Create, own, and deliver requirements to enhance the digital platform across TAG websites and properties 

  • SEO analysis and reporting to identify opportunities for improvement for technical and content/keyword / backlinks, implementing improvements to drive performance 

  • Page updates in the CMS 

  • Develop and run testing to improve onsite conversion (CRO) 

  • A/B testing, functionality testing, etc.