Digital Content Writer

Posted 20 January 2025
LocationLoughborough
Job type Permanent
Discipline Marketing
ReferenceJ14245

Job description

Digital Content Writer We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.     What does Access offer you?  We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you: As a Digital Content Writer, you will play a key role in managing and executing important content marketing initiatives that aim to grow the divisions within Access. You will support the content marketing strategy for our private, public sector, and EarlyPay business segments, reporting to the Digital Content Manager. You will collaborate with divisional marketing leads, sales, product management, and the rest of the marketing team to drive growth through effective marketing content. Your responsibilities will include creating engaging content that boosts our organic performance while addressing key industry trends. You will help position Access as a credible thought leader and explore new channels to enhance our visibility. This role will focus on delivering content marketing initiatives that support the broader Access business, ultimately helping to create demand, build awareness, and generate sales. Day-to-day, you will: • Create and optimise content to enhance organic SEO performance, driving traffic to the website and increasing demand for PaySuite solutions. • Measure and report on results against targets, optimising plans and testing new approaches to deliver relevant content to defined audience segments. • Collaborate with internal marketing teams and external agencies to produce high-quality content, ensuring it aligns with campaign messaging and is effectively uploaded to the website. • Manage social media channels to drive engagement, amplify content across various formats, and develop customer advocacy and case studies to increase online awareness of Access PaySuite.   Your skills and experiences might also include: • Hands-on experience with SEO and web traffic metrics, along with proven content marketing expertise, particularly in B2B software products. • Excellent writing skills, with the ability to translate technical information into business benefits and thought leadership themes, while understanding audience content preferences. • A proactive team player who can work independently, manage multiple projects under tight deadlines, and provide recommendations aligned with divisional goals. • Strong interpersonal skills to effectively collaborate with staff, colleagues, customers, and cross-functional teams, while supporting the marketing team in executing inbound generation campaigns. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.