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Demand Generation Marketing Manager

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Demand Generation Marketing Manager

Posted 29 days ago

  • Sector: Marketing
  • Expiry Date: 19 June 2024
  • Job Ref: J11668
Demand Generation Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.   What does Access offer you?  We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.     About you:  This role requires you to lead the creation, management and execution of key marketing initiatives within the ResDiary marketing team, which forms part of our Hospitality Division. As part of the Hospitality marketing team, you will be responsible for planning, delivering and measuring demand generation activities for a specific solution. You will own the success of demand generation programmes, report to the Senior Divisional Marketing Manager and work closely with the rest of the divisional marketing and sales team. Day-to-day, you will:  • Manage growth initiatives and campaigns to generate leads and sign-up new customers in support of the global growth strategy. • Create always-on tactics, campaigns and user flows to build a consistent pipeline of MQLs. • Take steps to increase conversion rates throughout the funnel from leads through to new business. • Create and execute multi-channel demand generation strategies/campaigns that are aligned to proposition persona’s/audiences and sales objectives to build pipeline and revenue goals. • Manage all inbound and outbound demand generation channels including email, digital advertising, SEO, webinars, and social. Your skills and experiences might also include:   • Demonstratable experience managing and executing growth initiatives and campaigns to a B2B audience, preferably in a SaaS environment. • Advance knowledge in managing and optimising SEM, GDN, PMAX and Meta. • A solid track record in digital demand generation marketing that accelerates growth in sales, new customer acquisition and market leadership. • Extensive marketing experience – both strategic planning and execution with strong understanding of media content and its application in the customer lifecycle. What are we all about?  The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.   At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.