Job Title: Digital Product Owner

 Reporting to: Director of Digital

Overview

 As a Digital Product Owner, you will be obsessively focussed on the daily performance and management of all digital assets (websites) and channels (paid and organic) in your designated business area/s.

You will lead a small team/squad of specialist digital marketeers and be responsible for:

• Supporting your designated business area leads and championing digital best practice in line with the Core Digital Marketing Strategy
• Identifying opportunities for optimisation and performance improvement through the use of data, setting, prioritising and evaluating the work generated by the squad
• Generation of all appropriate daily performance reporting and weekly management summaries

Formal Agile Qualifications are not required for this role, this is a sudo version of a pure Product Owner required to drive cultural change with a digital first mindset – we are seeking an individual with an understanding of the broad principles of iterative digital delivery, test and learn, prioritisation and a relentless focus on results

What is essential, is a wide understanding of digital best practice – paid, owned and earned, the ability to define and drive change in order to maximise performance, to be resilient to challenge and sometimes ambiguity.

In return you will have the opportunity to join a fast-paced digital marketing team with an ambitious vision to support Access on its transformational, global expansion plan

Responsibilities

• Developing a deep understanding of your designated business area/s and understanding what is important to your key stakeholders
• Managing and making visible the prioritised list of requirements/change for future implementation by the squad
• Being available to the squad at all times to guide and to remove blockers for the squad team members
• The ability to prioritise and make trade off decisions independently and in conjunction with key stakeholders
• A ruthless focus on performance and data and the ability to communicate technical details in an impactful way that demonstrates business value
• Results and outcome focussed and motivated by commercial success

Key Performance Indicator Examples

• Quality of leads and pipeline generated
• Revenue generated
• Cost of acquisition and return on spend
• Search engine visibility, keyword rankings, domain authority
• Number of quality external links
• Platform stability and speed
• Momentum month/month, year on year
• Stakeholder confidence in the digital marketing plans and results

Experience/Attributes

• 5 experience building and leading digital marketing teams, strategies and projects that deliver revenue, preferably but not essentially, within an SAS B2B organisation
• Proven experience managing multiple stakeholders within multi-division and matrixed structures
• Vision oriented, able to work within current constraints and see the path ahead for more effective ways of working, innovative opportunities and be able to articulate a vision with a commercial return
• A confident and effective communicator, able to bring together the needs of different teams in the business and make successful business cases to senior stakeholders
• Data-driven mindset with a strong focus on setting clear goals that are tied to revenue and measuring and reporting regularly on results
• Bright, proactive, self-motivated, flexible and energetic team player who is able to work under pressure on their own initiative to achieve results
• High standard of literacy and communication skills, both written and verbal
• Be able to demonstrate confidence, creativity and professionalism            

Qualifications:

Basic qualifications

• Education: Marketing/Business Bachelor’s Degree/Computer Science Bachelor’s degree and/or CIM/IDM qualification Digital Marketing qualifications required